THE LIVING LAB OF RETAIL TECH
Discover real-world retail innovation, tested and scaled in China.
APRIL 14–16, 2027 · ZHENGZHOU, CHINA
Experience
China Retail
in One Trip
Discover retail technology, store equipment and Chinese suppliers. See what's shaping China's retail market — and meet the people behind it.
Source from China
Find suppliers and solutions
Understand China Retail
See trends and new models
Connect with Industry
Meet retailers and partners
100,000 m²
Exhibition Area
900+
Exhibitors
70,000+
Visitors
Since 1999
Retail Legacy
WORTH THE FLIGHT? WE THINK SO.
IT'S ALL ABOUT RETAIL
Six reasons to experience CHINASHOP in China.
ONE-STOP RETAIL SOURCING
From store fixtures to IT systems — retail solutions all in one place.
THE BEST OF CHINA RETAIL
Discover leading retailers, brands and ideas shaping the market.
THE MADE-IN-CHINA ADVANTAGE
Competitive value, manufacturing expertise and flexible customization.
CHINA'S PREMIER RETAIL CONFERENCES
Hear industry leaders discuss the trends and challenges shaping retail.
INTERNATIONAL VISITOR PROGRAMS
English-language learning, guided tours and meaningful connections.
Exhibitors & Products
WHAT CAN YOU SOURCE
AT CHINASHOP
From individual products to complete retail solutions. Explore China's retail equipment, technology and supply chain in one place.
Competitive
Pricing
Pricing
Explore value-driven sourcing
Product
Quality
Quality
Explore value-driven sourcing
Flexible
Customization
Customization
Explore value-driven sourcing
Wide
Selection
Selection
Explore value-driven sourcing
Go Beyond the Expo
LEARN MORE THAN THE SHOW FLOOR
Designed for international retail professionals who want deeper market insights, curated supplier discovery and meaningful dialogue in China.
International Retail Academy
An English-language learning experience combining practical China retail insights, real business cases, industry dialogue and store visits.
- China retail market overview
- Business models & real cases
- Store visits & field learning
- Networking with industry leaders
Curated Exhibitor Tours
Focused, guided tours of retail equipment, technology and AI solution providers.
- Themed supplier routes
- Small-group experience
- Practical product discovery
English Executive Roundtables
Small-group discussions connecting international delegates and Chinese retail industry experts.
- Focused discussion topics
- International & Chinese voices
- Meaningful connections
Powered by CCFA · National Industry Association
BUILT FOR CHINA'S RETAILERS.
OPEN TO THE WORLD
CHINASHOP is organized by the China Chain Store & Franchise Association (CCFA), a national industry association for chain retail and franchising. Since 1999, the exhibition has grown with China's retail industry, connecting retailers, suppliers and solution providers.
Why this matters to international visitors: CHINASHOP is shaped by the needs of China's retail industry — making it a practical place to discover suppliers, explore technology and better understand the market.
1997CCFA Established
1999CHINASHOP Established
1,600+CCFA Member Companies
Industry-backed platform
Industry-backed platform
Industry-backed platform
International Visitor Voices
Hear from
Global Visitors
Hear directly from international retail professionals, buyers and industry partners who have explored CHINASHOP.
Visitor Story 01
A Fresh View of Retail
Visitor Story 02
Technology Worth Seeing
Visitor Story 03
Connections Across Markets
Visitor Story 04
Finding the Right Partners
Visitor Story 05
Learning From the Floor
CHINASHOP CONNECT+
CONNECT WITH CHINA RETAIL
WHEREVER YOU ARE
CHINASHOP CONNECT+ is our year-round contact point for international retailers and industry partners. Looking for Chinese suppliers, industry insights or future partnerships? Start a conversation with us — without waiting for the next exhibition.
Find Suppliers Now
Share your sourcing needs and explore introductions to relevant Chinese exhibitors and providers.
Send an InquiryBring CHINASHOP to Your Office
Explore local presentations and meetings with Chinese suppliers, subject to shared demand.
Learn MoreInside China Retail Factories
Arrange targeted factory visits to explore production capabilities and potential partners.
Explore VisitsChina Retail Study Tours
Explore Chinese retail formats and operations through customized study programs.
View Study ToursOne Contact
Many Opportunities
Many Opportunities
Access to CCFA's
Industry Network
Industry Network
Chinese Suppliers
and Industry Partners
and Industry Partners
Year-Round
Contact and Support
Contact and Support
News & Insights
WHAT'S HAPPENING IN
CHINA RETAIL
Fresh perspectives from China's retail market — and the ideas worth watching.
From Using AI to Using It Well: China’s Retailers Move Beyond the Pilot Stage
At a CCFA meeting in Changsha, more than 40 retail and technology leaders shared how AI is reshaping software development, consumer discovery, category management and enterprise transformation. The discussion revealed a clear shift across China’s retail sector—from isolated AI experiments towards scalable capabilities that deliver repeatable business value.
Read post
Beyond the Checkout: China’s Convenience Store Leaders on AI, Instant Retail and the Next Growth Frontier
At the 2026 CCFA Convenience Store Conference, 12 industry leaders explained how delivery economics, automation, snack discounters and hyper-local store models are reshaping one of China’s most competitive retail formats.
Read post
The Jiajiayue Playbook: How to Grow Profits When Sales Dip
Jiajiayue boosts profit 7.8% by pruning stores, going omnichannel (+23% online)and streamlining its supply chain. A China case with global insights.
Read post