zhengzhou, china / CHINASHOP 2027

Retail is getting harder everywhere. Come see how China responds.

Rising costs. Tougher competition. Changing shoppers. New technologies. Retailers around the world are asking the same difficult questions.

China doesn't have every answer. But in one of the world's most competitive retail markets, there is a great deal worth seeing for yourself.

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Explore Why China
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What You Can Source
CHINASHOP exhibition and retail supplier ecosystem
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A competitive retail market.
02
A capable supplier ecosystem.
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A trip worth to make in China
01 / WHY CHINESE RETAIL SUPPLIERS

Built for Speed. Designed to Adapt. Priced to Compete.

China's fiercely competitive retail market has shaped a broad ecosystem of equipment makers, technology providers and supply-chain partners. That experience could work in your favor.

01 / FAST RESPONSE

Built for Fast-Moving Retail

1,000+

Supermarket openings & renovations / year

8,000+

New convenience stores / year

Thousands of stores open or undergo renovations across China annually, driving Chinese suppliers to build strong production capacity and responsive supply chains for rapid rollouts.

02 / FLEXIBLE BY DESIGN

Built for Diverse Retail Demands

359

Stores operated by even China's 100th-ranked supermarket chain (2024)

China's many substantial retail chains have different formats, specifications and operating standards — giving suppliers extensive experience in customization and adaptation.

03 / PRICED TO COMPETE

Quality Within Tight Budgets

US$615/m²

Indicative premium supermarket fit-out cost (approx. RMB 4,100/m²)

Chinese premium supermarkets can deliver impressive store experiences while keeping construction costs low. This pushes suppliers to combine quality, functionality and competitive pricing.

02 / COMPONENTS & SUPPLY CHAIN

Not Just Finished Equipment. Explore What Goes Into It.

CHINASHOP can be relevant whether you are equipping a store, building a retail product, integrating a system or seeking a manufacturing partner. Explore finished solutions alongside components, materials and upstream supply capabilities.

01 / CATEGORY

Refrigeration

Refrigeration units · Cabinet accessories · Temperature monitoring

02 / CATEGORY

Shelving & Display

Shelving accessories · Fasteners · Display fixtures · Signage

03 / CATEGORY

Lighting

Lighting components · Accessories · Retail lighting systems

04 / CATEGORY

POS & Electronics

Motherboard modules · Power systems · Display parts · Cash drawers

05 / CATEGORY

Packaging

Packaging materials · Trays · Labels · Processing machinery

06 / CATEGORY

Others

Handling equipment · Sorting systems · Logistics hardware

From Finished Equipment to Components, Materials and Manufacturing Partners.

03 / SEE CHINESE RETAIL

Don't Just Hear About Chinese Retail. See It for Yourself.

China's retail story is best experienced in person. Explore remarkable supermarkets, distinctive retail formats and the everyday details behind them — from customer service and fresh-food merchandising to store design and digital shopping experiences.

See real stores

Explore merchandising, fresh-food operations and what makes a store worth visiting.

Compare formats

See how supermarkets, convenience stores and other formats respond to different needs.

Connect the dots

Link store-level observations to the equipment, systems and suppliers behind them.

CHINASHOP 2027 · THE INVITATION

Your next big idea might be waiting in China.

Come with questions. Leave with new perspectives, products to evaluate and people worth knowing.

14–16 APRIL 2027 · ZHENGZHOU, CHINA

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Register on Gevme
Two men in business attire talking at a Husmann exhibition booth with several people around.